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Fruitition Technology Labs is an incubator for technology startups that also have a socially responsible mission. Their value proposition is their proprietary "5 Steps to Fruitition" process, which includes defining the problem, understanding the target market, developing the business model, building the business, and finally launching the business. Its core values include: social responsibility, harmonious partnerships, personal development. Fruitition advertises that it provides startups with access to mentors, workspace, and networking opportunities at an affordable rate.