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Targets are selected, all else equal, when:
*<math>v(x_0x_D) - v(x_Dx_0)\,</math> is high - the campaign gives high utility to the activist
*Likewise if <math>\gamma\,</math> is high
*If <math>p\,</math> is high
*If there are low costs to the campaign (<math>\eta, \alpha, \beta\,</math>)
 
===The Market for Activists===
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