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Optimize Land Use and Placemaking
*flexibility''Flexibility, responding to market preferences''**'''Available office space/undeveloped land in Houston'''**'''Availability of capital'''***equity***VC***Investors of all kinds*''Infrastructure and land as a platform for experimentation''**'''Flexibility of space and infrastructure'''**Zoning?*''Placemaking to achieve critical mass of real estate and commercial activity and authentic sense of place''**Location, location, location
Strategy as a City of Innovation
*Recognize ''and leverage the regional innovation context''**''What we currently have going for us as a city- who is here and how can we leverage them?''***'''R&D Data'''
***'''Patent Data'''
*''Prioritize attention on city wide eco-system and development and networking''
**'''Current Government benefits to improve innovation ecosystem'''
**What would we ideally have to attract business?
*''Grow and support existing innovation firms and activity''*''Manage externalities that arise''
**'''Houston's risk preparedness'''
**'''Competition?'''
*''Adapt through cycles''
**'''Predictability of Houston's economy data?'''
*''Leverage city DNA and expertise in promoting innovation''
**Where is Houston at the forefront?
*''Develop innovation brad brand as a broad identity and shared narrative''**How can we market the city as an innovator? How do we gain that image?*invite ''Invite others to feel and experience the innovation culture''**How accessibile is Houston?***'''Public transportation'''***'''Travel costs: flying, lodging'''
 **Networking Assets***Gathering spaces- shared meeting spaces***Accessibility- close proximity***Hip vibes**Capital Stack***Equity***VC***Tax credits, government aidA thought: Houston's key capabilities seem to be in Oil/Gas/Energy and Medicine. Can we start by portraying Houston as a leading innovator in those areas? Innovation district can start with our core capabilities

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