==Corporate Social Responsibility==
'''Drucker, Peter F. 1984. “Converting Social Problems into Business Opportunities: The New Meaning of Corporate Social Responsibility.” California Management Review 26 (2): 53–63.
'''
@article{drucker_converting_1984,
volume = {26},
shorttitle = {Converting social problems into business opportunities},
url = {http://scholar.google.com/scholar?cluster=4810669361408720838&hl=en&inst=2735627273918615248&inst=569367360547434339&oi=scholarr},
abstract = {Increasingly, "Social Responsibility of Business" in the years to come will no longer mean "Doing Good" or "Not Doing Harm." It will have to come to mean converting social problems into opportunities for profitable business},
number = {2},
file = {Snapshot:files/55/scholar.html:text/html}
}
'''Davis, Keith. 1960. “Can Business Afford to Ignore Social Responsibilities?” California Management Review 2 (3): 70–76. doi:10.2307/41166246.'''
@article{davis_can_1960,
volume = {2},
issn = {0008-1256},
url = {http://dx.doi.org/10.2307/41166246},
doi = {10.2307/41166246},
abstract = {Few persons would deny that there are significant changes taking place in social, political,
pages = {70--76}
}
==Milton Friedman==