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**'''What if weWHAT IF WE''' tap on NLP capabilities to monitor twitter handles that are known to be important, and have a constant feed of important rising new '''words''', rising new '''mentions ''' and rising new '''hashtags'''. Using this feed, we can populate and update graphs constantly, measuring ''''delta '''' instead of using graph data per se, and thus develop a good grasp of rising organizations, events and startups in the twitterverse. We would know things before other people do. Value.***Empirically, and in a micro way, I have observed that a new startup known as '''Aminohealth''' [https://twitter.com/aminohealth @aminohealth] (enables end-users to shop around for doctors based on price range; seems very novel and in-demand) has been appearing very constantly on important feeds such as @techcrunch, @redpointvc and @accel. It has just received a funding round (I'm writing this in 7/27) '''huge launch'''' but is relatively unknown in the bigger twitter picture. In factThere is also nothing conclusive about what this launch entailed, and what kind of funding it received. Using the NodeXL tool, Aminohealth does not have a twitter handlewe can conceivably find out everyone that's involved in @aminohealth's recent activities, and systematically mine knowledge from this network. ***@aminohealth itself possesses only around 1,000 followers, nor is its hashtag populateddespite having 700+ tweets. '''Delta ''' is far more important than what-is for rising startups as such.***Empirically, the twitterverse is populated by important organizations as well as, we often forget, their staff. @jflomenb is constantly mentioned by @redpointvc and @accel, and has interesting exposes information about the entrepreneur scene, as shown. Again, delta is crucial. [[File:Capture 25.PNG|600px|none]]