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*Some businesses qualify for tax credits when they purchase insurance through SHOP.
*Coverage for an individual plan sold through the exchanges can be customized to the individual - they will not necessarily get inferior coverage by switching to SHOP.
*See this [http://www.gao.gov/products/GAO-15-58 (GAO report)] on the reasons for low SHOP enrollment.
===Convert from group to individual plans / HSA to HRA accounts===
*Businesses who offer money to buy individual plans vs covering group plans often fare better
