Twitter Guidelines
Don't simply re-tweet an article; put your own spin on it.
Connect the article to what McNair has worked on.
Not providing commentary can lead to confusion.
Use @handles and #hashtags!
Guidelines for Articles
- Submit links to articles the #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week.
- Make sure the articles are related to entrepreneurship and innovation in some way. If not, make sure the content is #relatable to something McNair is working on or something our research proves/disproves.
- Trustworthy sources, although reputable blogs are OK
Guidelines for Tweeting
- Start with one tweet/article per day, but build stock to do 2x a day
- Aim to post on weekends too
- Shorten all links in tweet
- Make sure picture appears in tweet
- Tag anyone related to article -- author/subject/otherwise
- Talk about the work of Baker Institute fellows (eg Russell Green) and tag them in tweets
