Summary

Don't simply re-tweet an article; put your own spin on it.
Connect the article to what McNair has worked on.
- Not providing commentary can lead to confusion.
Use @handles and #hashtags!
Tweets are 140 characters max!

Guidelines for Slack #twitter Channel

Submit links to articles via #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week.
- Make sure the articles are related to entrepreneurship and innovation in some way. If not, make sure the content is #relatable to something McNair is working on or something our research proves/disproves.
- Draft a tweet in your slack message when you submit the article. Don't worry if the tweet is not perfect; they will be edited later. What matters is you succinctly describing the article and making an argument.
Trustworthy sources, although reputable blogs are OK.

If an article doesn't have a tweet, write one for it.
- Upload your tweet to Hootsuite, send it to the #twitter channel, or send it to Ramee & Anne.
- Once you write up a tweet for an article, react to the slack message with ":white_check_mark:"

@handles and #hashtags generate traction, followers, and our twitter influence. However, overusing them may be annoying. Use them strategically.
When you tweet an article, find the author's twitter handle and include it in your tweet.
- Clicking on the author name usually provides you with a bio that includes their twitter handle.
- If you can't find the author twitter handle, consider using the twitter handle of the news organization they work for.
If you start a tweet with a @mention, add a period in front of @ to make sure your tweet is public.
- Ex.".@BakerInstitute is ranked #4 in university-based think tanks!"

Start with one tweet/article per day, but build stock to do 2x a day
Aim to post on weekends too
Shorten all links in tweet
- Tweets are 140 characters max. Use every character to its full effectiveness.
A short, succinct description of the article/key fact of the article is what we want -- but keep it interesting so that they want to click on it
Talk about the work of Baker Institute fellows (e.g. Russell Green) and tag them in tweets