===Slug===
The "slug" is the part of the URL that identifies your article (ex. for mcnair.bakerinstitute.org/wiki/taylor_jacobe "/taylor_jacobe" is the slug). To choose your slug, use the "Snippet Editor" feature and use the "Slug" box. The plugin will say something if you slug includes a stop word. See below for more information on stop words and whether they will hurt or harm you in your specific case.
===Focus Keyword===