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** Gerard J. Tellis, the Director of the Center, authors almost all of the [http://www.marshall.usc.edu/faculty/centers/cgi/publications publications] from the center. He focuses more on innovation side of the research sphere, with emphasis in advertisements and product exposure.
* '''Lloyd Greif Center for Entrepreneurial Studies''' - University of Southern California (United States)
** Research focuses more on entrepreneurship side of the research sphere, complementing USC's Center for Global Innovation. There is some collaboration between Tellis and researchers at Lloyd Greif Center, but only 4 of 27 [http://www.marshall.usc.edu/faculty/greif/research/papers publications] listed on Lloyd Greif Center website show Tellis as co-author.
** Center's research topics includes Chinese innovation, I/O influence on start-ups, and risks in venture capital.
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