Don't simply re-tweet an article; put your own spin on it.

Connect the article to what McNair has worked on.

Not providing commentary can lead to confusion.

Use @handles and #hashtags!

Tweets are 140 characters max!

If you start a tweet with a @mention, add a period in front of @ to make sure your tweet is public.

Guidelines for Articles

Submit links to articles the #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week.
Make sure the articles are related to entrepreneurship and innovation in some way. If not, make sure the content is #relatable to something McNair is working on or something our research proves/disproves.
Trustworthy sources, although reputable blogs are OK

Guidelines for Text with Tweet

Start with one tweet/article per day, but build stock to do 2x a day
Aim to post on weekends too
Shorten all links in tweet
A short, succint description of the article/key fact of the article is what we want -- but keep it interesting so that they want to click on it
Tag anyone related to article -- author/subject/otherwise
Talk about the work of Baker Institute fellows (eg Russell Green) and tag them in tweets