Difference between revisions of "Social Media Usage in Entrepreneurship (Blog Post)"
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==Blog Post== | ==Blog Post== | ||
| − | Social media is an incredible tool. From the obviously marketable Pinterest, LinkedIn and Twitter to the seemingly frivolous Facebook, reddit and Instagram social media's diversity of audiences is only rivaled by its efficiency in reaching them. While social media tends to permeate into every aspect of a person's life these days, http://docsdrive.com/pdfs/medwelljournals/sscience/2016/639-644.pd research] from ''The Social Sciences'' seems to suggest that "not many" entrepreneurs of small to medium sized firms know about the benefits of social media in entrepreneurship. Thankfully, statistics from the ''Heartland Monitor'' | + | Social media is an incredible tool. From the obviously marketable Pinterest, LinkedIn and Twitter to the seemingly frivolous Facebook, reddit and Instagram social media's diversity of audiences is only rivaled by its efficiency in reaching them. While social media tends to permeate into every aspect of a person's life these days, [http://docsdrive.com/pdfs/medwelljournals/sscience/2016/639-644.pd research] from ''The Social Sciences'' seems to suggest that "not many" entrepreneurs of small to medium sized firms know about the benefits of social media in entrepreneurship. Thankfully, statistics from the ''Heartland Monitor'' [http://heartlandmonitor.com/ poll] conducted by Allstate and NationalJournal show some substantial benefits. |
59 % of social media users say a company’s social media activities make the company appear “accessible and responsive” and 64 percent of social media users want to see companies use social media for customer service. While statistics have not yet proven whether successful marketing can raise sales, statistics do show that just being available on social media can be beneficial to businesses. | 59 % of social media users say a company’s social media activities make the company appear “accessible and responsive” and 64 percent of social media users want to see companies use social media for customer service. While statistics have not yet proven whether successful marketing can raise sales, statistics do show that just being available on social media can be beneficial to businesses. | ||
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Abstract
This blog post aims to reveal the powerful effects of social media on SME's and point out the significant gap in usage.
Blog Post
Social media is an incredible tool. From the obviously marketable Pinterest, LinkedIn and Twitter to the seemingly frivolous Facebook, reddit and Instagram social media's diversity of audiences is only rivaled by its efficiency in reaching them. While social media tends to permeate into every aspect of a person's life these days, research from The Social Sciences seems to suggest that "not many" entrepreneurs of small to medium sized firms know about the benefits of social media in entrepreneurship. Thankfully, statistics from the Heartland Monitor poll conducted by Allstate and NationalJournal show some substantial benefits.
59 % of social media users say a company’s social media activities make the company appear “accessible and responsive” and 64 percent of social media users want to see companies use social media for customer service. While statistics have not yet proven whether successful marketing can raise sales, statistics do show that just being available on social media can be beneficial to businesses.
Only 50 percent of small businesses are using social media, but Csutoras says this is a mistake.
References
http://docsdrive.com/pdfs/medwelljournals/sscience/2016/639-644.pdf http://www.diversityjournal.com/9888-social-media-opens-doors-for-young-entrepreneurs/ http://www.ijhssnet.com/journals/Vol_3_No_10_Special_Issue_May_2013/24.pdf
