Difference between revisions of "Twitter Guidelines"
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| − | + | ==Summary== | |
| − | Connect the article to what McNair has worked on. | + | *Don't simply re-tweet an article; put your own spin on it. |
| + | *Connect the article to what McNair has worked on. | ||
| + | **Not providing commentary can lead to confusion. | ||
| + | *Use @handles and #hashtags! | ||
| + | *Tweets are 140 characters max! | ||
| − | |||
| − | |||
| − | + | =Guidelines for Slack #twitter Channel= | |
| − | If you start a tweet with a @mention, add a period in front of @ to make sure your tweet is public. | + | *Submit links to articles via #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week. |
| − | *Ex. ".@BakerInstitute is ranked #4 in university-based think tanks!" | + | **Make sure the articles are related to entrepreneurship and innovation in some way. If not, make sure the content is #relatable to something McNair is working on or something our research proves/disproves. |
| + | **Draft a tweet in your slack message when you submit the article. Don't worry if the tweet is not perfect; they will be edited later. What matters is you succinctly describing the article and making an argument. | ||
| + | *Trustworthy sources, although reputable blogs are OK. | ||
| + | |||
| + | ==Guidelines for Drafting Tweets from Slack Channel== | ||
| + | |||
| + | *If an article doesn't have a tweet, write one for it. | ||
| + | **Upload your tweet to Hootsuite, send it to the #twitter channel, or send it to Ramee & Anne. | ||
| + | **Once you write up a tweet for an article, react to the slack message with ":white_check_mark:" | ||
| + | |||
| + | |||
| + | |||
| + | =Guidelines for @handles and #hashtags= | ||
| + | |||
| + | *@handles and #hashtags generate traction, followers, and our twitter influence. However, overusing them may be annoying. Use them strategically. | ||
| + | *When you tweet an article, find the author's twitter handle and include it in your tweet. | ||
| + | **Clicking on the author name usually provides you with a bio that includes their twitter handle. | ||
| + | **If you can't find the author twitter handle, consider using the twitter handle of the news organization they work for. | ||
| + | *If you start a tweet with a @mention, add a period in front of @ to make sure your tweet is public. | ||
| + | **Ex.".@BakerInstitute is ranked #4 in university-based think tanks!" | ||
| − | |||
| − | |||
| − | |||
| − | |||
=Guidelines for Text with Tweet= | =Guidelines for Text with Tweet= | ||
| Line 23: | Line 40: | ||
*Aim to post on weekends too | *Aim to post on weekends too | ||
*Shorten all links in tweet | *Shorten all links in tweet | ||
| − | *A short, | + | *A short, succinct description of the article/key fact of the article is what we want -- but keep it interesting so that they want to click on it |
| − | |||
*Talk about the work of Baker Institute fellows (eg Russell Green) and tag them in tweets | *Talk about the work of Baker Institute fellows (eg Russell Green) and tag them in tweets | ||
| + | |||
[[Category:Internal]] | [[Category:Internal]] | ||
Revision as of 15:40, 25 October 2016
Contents
Summary
- Don't simply re-tweet an article; put your own spin on it.
- Connect the article to what McNair has worked on.
- Not providing commentary can lead to confusion.
- Use @handles and #hashtags!
- Tweets are 140 characters max!
Guidelines for Slack #twitter Channel
- Submit links to articles via #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week.
- Make sure the articles are related to entrepreneurship and innovation in some way. If not, make sure the content is #relatable to something McNair is working on or something our research proves/disproves.
- Draft a tweet in your slack message when you submit the article. Don't worry if the tweet is not perfect; they will be edited later. What matters is you succinctly describing the article and making an argument.
- Trustworthy sources, although reputable blogs are OK.
Guidelines for Drafting Tweets from Slack Channel
- If an article doesn't have a tweet, write one for it.
- Upload your tweet to Hootsuite, send it to the #twitter channel, or send it to Ramee & Anne.
- Once you write up a tweet for an article, react to the slack message with ":white_check_mark:"
Guidelines for @handles and #hashtags
- @handles and #hashtags generate traction, followers, and our twitter influence. However, overusing them may be annoying. Use them strategically.
- When you tweet an article, find the author's twitter handle and include it in your tweet.
- Clicking on the author name usually provides you with a bio that includes their twitter handle.
- If you can't find the author twitter handle, consider using the twitter handle of the news organization they work for.
- If you start a tweet with a @mention, add a period in front of @ to make sure your tweet is public.
- Ex.".@BakerInstitute is ranked #4 in university-based think tanks!"
Guidelines for Text with Tweet
- Start with one tweet/article per day, but build stock to do 2x a day
- Aim to post on weekends too
- Shorten all links in tweet
- A short, succinct description of the article/key fact of the article is what we want -- but keep it interesting so that they want to click on it
- Talk about the work of Baker Institute fellows (eg Russell Green) and tag them in tweets
