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McNair Center Weekly Roundup

Entrepreneurship Weekly Roundup 3/3/17

Weekly Roundup is a McNair Center series compiling and summarizing the week’s most important Entrepreneurship and Innovation news.

Here is what you need to know about entrepreneurship this week:


Crowdfunding

Tay Jacobe, Research Assistant, McNair Center for Entrepreneurship and Innovation

This week, McNair’s Jacobe analyzes a relatively new phenomenon in capital fundraising: crowdfunding. Crowdfunding enables startups and entrepreneurs to raise capital for their businesses, without going through more formal sources of funding like angel investors, bank loans and VC funds. Although Indiegogo and KickStarter are by far the largest and most successful crowdfunding websites, many additional crowdfunding platforms have emerged in recent years. In 2015, the crowdfunding industry was valued at roughly $17.25 in comparison to $58.8 billion for VC funds.

While startups may find success in raising cash on crowdfunding sites, there is still no guarantee that the startup will be successful. This uncertainty holds for VC-backed startups as well, but unpredictability becomes a particular concern for crowdfunding-backed startups; the success rate of Kickstarter’s startups stands at 35.72 percent.

According to a study conducted at the Wharton School, a differentiating factor between startups that go through successful crowdfunding campaigns is strategic and longterm planning. Jacobe believes that “crowdfunding has potential to shake the dynamics of investment in the coming decades.” In order for crowdfunding to reach its full potential as an alternative platform for entrepreneurs to raise capital, policymakers should implement regulations that support and empower the crowdfunding environment


Startups Seeking Funding Should Consider Corporate Venture Capital Arms

Richard Harroch, Contributor, Forbes

In recent years, many large corporations, like Google, Nokia and Qualcomm, have been sprouting “venture capital arms.” Venture capital arms or corporate venture arms are VC funds that are separately owned or subsidiaries of a parent company. According to Forbes’ Harroch, corporate venture arms typically participate in seed, Series A and Series B investment rounds. These funds often look out for startups that offer the parent company a strategic or synergistic edge.

Among other positive outcomes, the corporate venture model benefits startups by providing credibility, a larger consumer base, access to an expansive network of resources and connections and strategic and industry-specific guidance. However, as pointed out by Michael Yang, the Managing Director for Comcast Venture, “there is no shortage of capital for the best startups.” Because the most promising startups can easily choose from a wide range of investing options, corporate arms distinguish themselves from traditional VC funds by leveraging their in-house expertise and ability to benefit companies post-investment.

Venture capital arms are a strategic and financially attractive option for many large corporations. Parent companies gain access to new and disruptive technologies, potential industry partners, budding industry talent, insight into alternative business models and additional sources of cash inflow.


Tech Startup Market Sinks to Lowest Point in Three Years

Sarah McBride, Journalist, Bloomberg

Stock markets have been enjoying a post-election rally amid expectations of infrastructure spending, decreased regulations and corporate tax cuts. Since January 26th, the Nasdaq Composite Index soared 13% percent and the Dow Jones Industrial Average broke the 20,000 mark.

However, Bloomberg’s McBride points out under-performance by one key segment of the market: private technology startups. While private tech startups are also likely to benefit from the Trump administration’s proposed tax cuts and deregulation, stricter immigration rules for the H-1B visa program could prove harmful. Bloomberg’s U.S. Startups Barometer measures startup deal-making in the U.S. at 37 percent below its level from December, putting the startup sector at its lowest point since April of 2014.

Although private market deals tend to reach a lull at the beginning and end of the year, deal flow in 2017 seems unusually low when compared to previous years. According to McBride, many VCs are now facing “the prospect that they had overpaid for many investments” in previous years, “particularly the coveted unicorn startups valued at $1 billion or more.”

Fortunately, the recent slow in deal flow is not symptomatic of a lack of capital; according to the National Venture Capital Association, U.S. venture funds raised $41.6 billion in 2016, “ the most since the dot-com days of 2001.” Despite the current trend, McBride expects more VC-backed private technology firms to go public.


And in startup news…

More bad news: JackThreads, Stayzilla shutting down

Dana Olsen, Financial Writer, PitchBook

Pitchbook’s Olsen reports on recent layoffs by VC-backed startups. In 2016, many startups halted operations and trimmed down their work forces. Last year, employees at many startups like Sonos, Pebble, Shyp, Optimizely, Yik Yak and Github faced waves of layoffs. Unfortunately, layoffs in the startup sector seem likely to continue into 2017. Munchery, Joyable, JackThreads and Stayzilla are four startups that have already instituted mass layoffs ahead of March. According to Olsen, VC-backed Stayzilla and JackThreads are also considering shutting down operations due to unsound financial practices and lack of profitability.


SoftBank set to invest more than $3 billion in WeWork

Brian Sullivan, Reporter, CNBC

WeWork is reportedly set to receive over $3 billion in investment from Japanese VC firm, SoftBank. WeWork, founded in 2010 in New York City, provides coworking spaces, networking opportunities and educational services to entrepreneurs, small businesses and freelancers. Since opening its original office location in New York City in 2010, WeWork has expanded its operations nationwide and globally, with a new location likely to open in downtown Houston later this year, The startup currently offers over 150 coworking spaces, with locations in most major U.S. cities and over 15 countries.

At the time of its last investment, WeWork was valued at approximately $17 billion. With the deal, WeWork’s valuation would surpass $20 billion. In recent years, this successful startup has accumulated over $1 billion in capital from prominent VC firms like Goldman Sachs, Benchmark and Hony Capital.


SoFi Raises $500 Million Led by Silver Lake for Global Expansion

Selina Wang, Reporter, Bloomberg

Founded in 2010, San Francisco-based Social Finance Inc. (SoFi) provides modern underwriting services. Using SoFi, customers can purchase financial products, such as student loan refinancing, mortgage loans, personal loans, wealth management and life insurance online.

In its latest funding round, SoFi raised over $500 million, drawing investments from SoftBank, GPI Capital and some sovereign wealth funds, but PE firm Silver Lake Partners led the charge. The recent funding round will support SoFi’s efforts to break out into international markets and expand its financial product offerings. Many SoFi executives have expressed interest in providing customers with an larger set of personal financing tools, such as mobile deposit.

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Startups of the Season

While the holiday season approaches, educational toys are in high demand. Some of the most innovative new toys are produced by startups. For many of these toys, they began with an entrepreneur who saw a need to integrate play and learning.

According to the most recent statistics, the United States toy market is worth $21.18 billion. In 2015, the industry surpassed growth expectations, which is especially impressive when compared to the overall retail industry, which grew 0.7 percent less than expected. The toy industry’s prosperity is drawing in entrepreneurs who are enticed by potential for high earnings. Although there are many start-up-developed toys on the market, here are some that have received waves of public support.

Robot Turtles

In 2013, father Dan Shapiro decided to teach his four-year-old twins how to program. Improvising, he created a game using printed pictures from his computer, which led to the creation of Robot Turtles, a board game designed to teach preschoolers how to program. After noticing how much his children enjoyed the game, Shapiro took time away from his job at Google to develop the game full-time.

Robot Turtles utilizes kid-friendly challenges and elements that teach the fundamentals of computer programming while kids play. Children do not even need to be able to read.

After the idea was ready, Shapiro took the idea to Kickstarter, an online community that funds creative ideas. The site connects creators to backers who can provide funds to get a project off the ground. With Robot Turtles, Shapiro set a funding goal of $25,000 so that he could produce his first set of games. Support was incredibly strong, meeting this goal 5 hours after being released. In the funding period of 24 days in September 2013, Robot Turtles managed to draw in 13,765 backers. The most-backed board game in Kickstarter history, Robot Turtles raised a whopping $631,260 in that short period.

By August 2014, Robot Turtles was in every Target store in America. Now, Robot Turtles continues to thrive. An interactive eBook, coloring sheets, and other add-ons were developed to supplement the game.

Roominate

When Alice Brooks and Bettina Chen began their master’s program in engineering at Stanford University, they were two of the few women within their program.

In response to this gender gap, Chen and Brooks partnered up to create Roominate, a building toy designed for girls. Roominate sets include many modular and mechanical pieces that allow girls to explore their interests in design and engineering through play.

Roominate began on Kickstarter in 2012, raising $85,964. The project page highlighted their goal with bold lettering, “We believe that early exposure to STEM through toys will inspire change.”

Later, the product was also featured on Shark Tank, an ABC show where inventors pitch their ideas to successful investors in order to get funding, in September 2014. In the episode, investors Mark Cuban and Lori Greiner decided to partner with the organization.

After a few years with successful growth, Chen and Brooks took back to KickStarter in 2015 to fund development of a new product line for Roominate, “rPower,” featuring new modular wire pieces. This addition makes building and using the circuits easier for children. The Kickstarter campaign was extremely successful, raising over $50,000.

Roominate has grown quickly and is now found in over 5,000 retail locations around the world.

PopUp Play

Argash, https://commons.wikimedia.org/wiki/File:Austin_Evening.jpg
Home to PopUp Play, Austin is growing as a startup hub in the United States.

Home to PopUp Play, Austin is growing as a start-up hub in the United States.Not surprisingly, innovative Educational Toy start-ups can also be found in Texas. In Austin, married couple Bryan Thomas and Amelia Cosgrove have found a niche in harnessing children’s creativity.

PopUp play utilizes an iPad app to let children design the play fort of their dreams. The company then produces an assemblable fort out of corrugated fiberboard and delivers it in as little as a week. There are also plans to expand the iPad app so it can be used to supplement the play experience once the fort has been assembled. For example, the company is looking to develop a Submarine fort template along with a virtual periscope on the app to search the imaginary seas.

Like Robot Turtles and Roominate, PopUp Play found its start on Kickstarter. During a 32-day period beginning in May 2015, 135 backers provided $25,676 to help make PopUp Play a reality.

But that was just getting started. The team then began working with Capital Factory, a collaborative workspace and Accelerator Austin, Texas. They later also found allies in Techstars, an Austin Accelerator where they participated in a three-month mentorship program.

Since then, they have received waves of recognition, including being named one of the top 50 Best New Apps for Kids by Apple in 2015 and an American Airlines Innovator in June 2016. The company also won the top prize in its category in the South by Southwest Accelerator Competition in March 2016. This demonstrates that there is large potential for success. PopUp Play is also supported by high-profile investors, including Capital Factory, Silverton Partners, Floodgate, and Techstars.

Supporting Startups for the Holidays

Entrepreneurs tend to be passionate about their products and creative in how they make them a reality. Parents who are hoping to find fun, educational toys for their children can look to startups to find some of the most creative, innovative products on the market.