Changes

Keeping in mind the seemingly well-established links between social media presence and small business performance, a potentially convincing set of strategies may emerge. Through subsidized educational programs, computer skills among entrepreneurs could increase and the initial investment and time costs of a social media presence could be reduced. A spreading of the empirical data linking social media use with business returns could also potentially be beneficial allowing entrepreneurs to envision a return on investment and feel more comfortable taking the first critical steps into the social media arena. In the "dog-eat-dog" world of small business today, it is critical to maintain the advantage, and a seemingly clear way to do that is through social media use.

==References==

In line. See above.