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80 bytes added ,  15:46, 25 October 2016
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==Summary==
*Don't simply re-tweet an article; put your own spin on it.
*Tweets are 140 characters max!
  ==Guidelines for Slack #twitter Channel==
*Submit links to articles via #twitter channel on Slack (ask if you haven't been added). Try to send a couple a week.
*Trustworthy sources, although reputable blogs are OK.
===Guidelines for Drafting Tweets from Slack Channel===
*If an article doesn't have a tweet, write one for it.
**Once you write up a tweet for an article, react to the slack message with ":white_check_mark:"
  ==Guidelines for @handles and #hashtags==
*@handles and #hashtags generate traction, followers, and our twitter influence. However, overusing them may be annoying. Use them strategically.
**Ex.".@BakerInstitute is ranked #4 in university-based think tanks!"
  ==Guidelines for Text with Tweet==
*Start with one tweet/article per day, but build stock to do 2x a day
*Aim to post on weekends too
*Shorten all links in tweet
**Tweets are 140 characters max. Use every character to its full effectiveness.
*A short, succinct description of the article/key fact of the article is what we want -- but keep it interesting so that they want to click on it
*Talk about the work of Baker Institute fellows (e.g. Russell Green) and tag them in tweets
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