'''Pros of Austin'''
- An entrepreneurship hot spot: Austin ranks higher than Houston in Startup Activity (based on the rate of new entrepreneurs, opportunity share of new entrepreneurs and startup density) from The Kauffman Startup Activity Metro Report (from 2014 to 2017)
- A city endorsed with high-tech industry: Austin is often selected and ranked highly as a successful high-tech city mainly due to the presence of large technology companies like IBM, 3M, Apple, Hewlett-Packard, Google, Facebook, AMD, Applied Materials, National Instruments and many others.