List of Variables

As of Week of 7/25

Variables Difficult to Obtain

Founding Date
- Difficulty: Finding date based on our strategies
- New Approach: 1) Whois.net Date, 2) Factavia/other press release searches
Multiple locations within city + Franchise (as of now just addresses)
- Difficulty: Company or establishment level will impact measurements
- New Approach: Will record all addresses at company level
Onsite Venture Capital v. Angel Investors (e.g. # and Assets Under Management)
- Levels: Binary, list of investors
- Difficulty: Hub website usually does not include investors
- New Approach: 1) google key terms with address of Hub, 2) start with partners and use google/crunchbase

Variables Comfortable, Not Complete

Variables Easy to Obtain

Twitter activity
- Levels: Twitter Handle, # Tweets in a Month, # Followers, # Retweets
- Approach: Easy to get twitter handle from Turk or Veeral's code that allows us to run a series of searches on google and then use Gunny's Twitter crawler to get other levels from handle
Site URL
- Level: URL
- Approach: Google using Veeral's code that allows us to search
Address
- Level: Will include all addresses
- Approach: Google key terms (e.g. Contact Us) and URL using Veeral's code
Nonprofit status
- Level: Binary variable indicating if the potential Hub is a nonprofit organization
- Approach: http://www.guidestar.org/ is a site that we can use to search if a company is nonprofit or not
Mission statement
- Level: Official mission statement or description of company (if mission does not exist)
- Approach: If not explicitly stated mission statement, will include "About" or statements on main page
Specific Industry
- Level: Industry included in statement (no aggregation)
- Approach: *Based on Mission Statement, not aggregated
Price for a space/office
- Level: Two prices one for shared, other for private
- Approach: Uses google methodology with key terms and URL

Hubs: Hubs Data