Difference between revisions of "Leung Sharkey (2009) - Out Of Sight Out Of Mind The Mere Labeling Effect Of Multi Category Membership In Markets"

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|Has article title=Out Of Sight Out Of Mind The Mere Labeling Effect Of Multi Category Membership In Markets
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Latest revision as of 18:15, 29 September 2020

Article
Has bibtex key
Has article title Out Of Sight Out Of Mind The Mere Labeling Effect Of Multi Category Membership In Markets
Has author Leung Sharkey
Has year 2009
In journal
In volume
In number
Has pages
Has publisher
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Reference(s)

  • Leung, Ming D., and Amanda J. Sharkey (2009), "Out of sight, out of mind: The mere labeling effect of multi-category membership in markets" pdf

Abstract

Extant work shows that actors who span multiple social categories are devalued relative to their more specialized peers. Two reasons have been proffered: 1) category spanners are of lower-quality or, 2) category spanners are difficult to understand and therefore ignored. It has been challenging for extant work to disentangle these two. This paper tackles this issue by employing a natural experiment on a peer-to-peer lending website. Difference in difference analyses show that, regardless of underlying ability or quality, perceptions of category spanning can result in devaluation.